Hearst Pittsburgh Blog

We've got our ears to the pavement. When something awesome happens in Pittsburgh, we'll let you know.

We're obsessed with creating impactful local advertising strategies, both on television and digital platforms. In the Hearst Pittsburgh blog, we'll take deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.

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Ad Waste: What it is, Why it Happens, and How to Stop It

Hearst Pittsburgh

Mar 17

Digital Solutions

Ad Waste: What it is, Why it Happens, and How to Stop It

The right person with the right message at the right time on the right screen. Nail those four "rights" and you've got yourself a strong...

18 Steps to Launch a Connected TV Campaign

Hearst Pittsburgh

Feb 24

Television Solutions

18 Steps to Launch a Connected TV Campaign

The "streaming wars" are on. In today's content-rich world, platforms are duking it out for viewership and market share. For advertisers,...

The Ecommerce Playbook: Lessons for Advertisers from Digital Disruptors

Hearst Pittsburgh

Feb 13

Digital Solutions

The Ecommerce Playbook: Lessons for Advertisers from Digital Disruptors

The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...

Crumbling Cookies and the Future of Digital Advertising

Hearst Pittsburgh

Feb 2

Digital Solutions

Crumbling Cookies and the Future of Digital Advertising

Cookies, in this context anyways, are the small files stored on a user's device that track their browsing behavior, and they have been a...

Philanthropic Marketing: Brands Do Well by Doing Good

Hearst Pittsburgh

Jan 17

Market Trends

Philanthropic Marketing: Brands Do Well by Doing Good

Corporate social responsibility (CSR) - if that phrase isn’t already a part of your vocabulary, we expect it will be sooner rather than...

Have You Asked Your Customers What They Want Lately?

Hearst Pittsburgh

Jan 5

Quick Guides

Have You Asked Your Customers What They Want Lately?

How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...

Hearst Pittsburgh

Dec 7, 2022

Digital Solutions

Very Local Pittsburgh Audience Insights

Very Local Pittsburgh is the free streaming channel dedicated entirely to our city, and local audiences are tuning in: View and download...

Hearst Pittsburgh

Nov 14, 2022

Television Solutions

Very Local Launch Party

Last week, WTAE Hearst Pittsburgh invited area advertisers to join us as we kicked off the newest seasons of original shows on Very Local...

Infographic: 2022 Holiday Shopping Trends

Hearst Pittsburgh

Oct 26, 2022

Market Trends

Infographic: 2022 Holiday Shopping Trends

The 2022 holiday season is in full swing, consumer trends are in flux, and speculations are running wild. After two years of Covid-19...

Hearst Pittsburgh

Oct 6, 2022

Television Solutions

Quick Guide to Brand Integration

What is brand integration? Brand integration is the strategic incorporation of a brand or product into entertainment media. It's meant to...