- Feb 24
18 Steps to Launch a Connected TV Campaign
The "streaming wars" are on. In today's content-rich world, platforms are duking it out for viewership and market share. For advertisers,...
- Dec 7, 2022
Very Local Pittsburgh Audience Insights
Very Local Pittsburgh is the free streaming channel dedicated entirely to our city, and local audiences are tuning in: View and download...
- Nov 14, 2022
Very Local Launch Party
Last week, WTAE Hearst Pittsburgh invited area advertisers to join us as we kicked off the newest seasons of original shows on Very Local...
- Oct 6, 2022
Quick Guide to Brand Integration
What is brand integration? Brand integration is the strategic incorporation of a brand or product into entertainment media. It's meant to...
- Jul 27, 2022
How Sponsorship Marketing Benefits Brands
With the big changes going on (and the big ketchup bottles coming down) at Heinz Fiel- oops, we meant, Acrisure Stadium, sponsorship is...
- Jul 13, 2022
Boost Brand Awareness with Plate It Pittsburgh Product Placement Spots
Very Local Pittsburgh audiences are in for a wild and delicious ride as things heat up in the kitchen on Plate It Pittsburgh. This new...