Every screen is an opportunity
With over 173 million unique visitors to Hearst properties per month (the 9th highest among the digital giants), we can help you reach your audience with precision anytime, anywhere, on AnyScreen.
Over the Top (OTT)
A single, centralized access point to the streaming TV marketplace
Video
Non-skippable premium commercials reach your target audience wherever they watch video.
Display
Audience-targeted, premium display and rich media placements
Social
The immense breadth and scale of the social media world to drive compelling results for your brand
Your customer is complex.
Reaching them doesn't have to be.
Classic Audiences
Mix and match key attributes from our a-la carte audience targeting menu featuring common demographic, behavioral and lifestyle segments.
Audience Personas
Reach your ideal customer with ease by choosing from our library of robust, pre-built targeting profiles, like Active Parents, Gear Heads, Entertainment Seekers, Auto Intenders and more.
Custom Audiences
Meet your campaign's unique goals with a customized targeting strategy built on our expansive library of over 30,000 audience segments from the industry's leading data providers .
Targeting Tactics that Deliver
Over 173 million unique visitors engage with Hearst digital properties monthly.
Here's how we determine which ones should see your ad:
Hearst Local Access
Hearst Local Access offers direct, premium display placement across the full portfolio of Hearst Digital Magazines' nationally recognized brands.
Geofencing
Serve ads to users based on current or previously visited locations, including those near a location during a specific date and/or time. Stadiums, arenas, convention centers, festivals and competitor locations are all prime candidates for geofencing.
Weather-Triggered
Through our exclusive partnership with The Weather Channel, you can trigger specific ads to run based on real-time weather conditions in selected locations
Retargeting
Build brand awareness through targeted repetition. Drive return visits to your site with consistent brand messaging across screens.
Keyword and Contextual
Looks at the category and/or keywords of a website and serves ads relevant to that page’s content. Some example contextual categories can include arts/entertainment, automotive, business, family planning or fitness.
Geotargeting
Deliver a specific message to users based on their geographic location, based on ZIP codes, designated market areas, state, or county.
Demographic
Demographic targeting shows ads to users based on specific qualifying demographic characteristics such as age/gender/income.
Behavioral
Behavioral targeting finds users most receptive to your advertising message based on their habits and interests. Data is collected from a variety of sources including online history (e.g., pages visited, content viewed, search terms, clicks and purchases) and used to build interest, enthusiast and intender audiences.
Search Retargeting
Search Retargeting enables advertisers to combine the effectiveness of search with the reach of display by targeting potential customers based on the searches they perform across the web.
Let's craft your campaign together
Our team is here to collaborate with you. We'll learn about your marketing objectives and recommend a customized strategy to grow your brand.