Adults in the U.S. spend more than half of their day connected to media, across hundreds of platforms, programs, and devices. Deliver your messages to a hyper-targeted audience, wherever they spend their time online.
Every screen is an opportunity
With over 173 million unique visitors to Hearst properties per month (the 9th highest among the digital giants), we can help you reach your audience with precision anytime, anywhere, on AnyScreen.
Over the Top (OTT)
A single, centralized access point to the streaming TV marketplace
Non-skippable premium commercials reach your target audience wherever they watch video.
Audience-targeted, premium display and rich media placements
The immense breadth and scale of the social media world to drive compelling results for your brand
Your customer is complex.
Reaching them doesn't have to be.
Mix and match key attributes from our a-la carte audience targeting menu featuring common demographic, behavioral and lifestyle segments.
Reach your ideal customer with ease by choosing from our library of robust, pre-built targeting profiles, like Active Parents, Gear Heads, Entertainment Seekers, Auto Intenders and more.
Meet your campaign's unique goals with a customized targeting strategy built on our expansive library of over 30,000 audience segments from the industry's leading data providers .
Explore how different businesses define and reach their specific consumer base.
Targeting Tactics that Deliver
Over 173 million unique visitors engage with Hearst digital properties monthly.
Here's how we determine which ones should see your ad:
Hearst Local Access
Hearst Local Access offers direct, premium display placement across the full portfolio of Hearst Digital Magazines' nationally recognized brands.
Serve ads to users based on current or previously visited locations, including those near a location during a specific date and/or time. Stadiums, arenas, convention centers, festivals and competitor locations are all prime candidates for geofencing.
Through our exclusive partnership with The Weather Channel, you can trigger specific ads to run based on real-time weather conditions in selected locations
Build brand awareness through targeted repetition. Drive return visits to your site with consistent brand messaging across screens.
Keyword and Contextual
Looks at the category and/or keywords of a website and serves ads relevant to that page’s content. Some example contextual categories can include arts/entertainment, automotive, business, family planning or fitness.
Deliver a specific message to users based on their geographic location, based on ZIP codes, designated market areas, state, or county.
Demographic targeting shows ads to users based on specific qualifying demographic characteristics such as age/gender/income.
Behavioral targeting finds users most receptive to your advertising message based on their habits and interests. Data is collected from a variety of sources including online history (e.g., pages visited, content viewed, search terms, clicks and purchases) and used to build interest, enthusiast and intender audiences.
Search Retargeting enables advertisers to combine the effectiveness of search with the reach of display by targeting potential customers based on the searches they perform across the web.
Let's craft your campaign together
Our team is here to collaborate with you. We'll learn about your marketing objectives and recommend a customized strategy to grow your brand.