The "streaming wars" are on. In today's content-rich world, platforms are duking it out for viewership and market share. For advertisers, this can be both a blessing and a curse. On one hand, there are more opportunities than ever to reach a wider audience with deeper profiling and targeting, as streaming platforms are constantly looking for ways to attract more viewers. On the other, advertisers must navigate a crowded and competitive market. Advertisers will have to be both creative and strategic in their approach to stand out from the crowd and effectively reach their target audience.
To build a true omnichannel presence, it's important that brands advertise on these Connected TV platforms. However, starting a streaming advertising campaign can be overwhelming without the right guidance. That's why we've compiled a comprehensive checklist of 18 steps to help you get started with your streaming advertising campaign.
From identifying your target audience to monitoring campaign performance, this checklist covers everything you need to launch a successful streaming advertising campaign: