The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and engaging way. But between the complicated tech, alphabet soup of acronyms, and variety of players in the space, there's a lot to learn about streaming advertising. How does it work, and why is it so effective?
We've curated a playlist of videos that explain the who, what, where, why, and how of streaming advertising, with industry expert Chris Martinez as our guide. If you're looking to better understand how it all works and how it can be effective for brands, you'll want to tune in.
From the basics to more advanced strategies, these videos will help you gain a deeper understanding of this exciting marketing technique and how to make the most of it for your business. So sit back, relax, and tune in to learn more about streaming advertising!
What is OTT?
Chris lays out a few ground rules to define what OTT is and isn't:
How does OTT advertising work?
A simplified walk-through covering the layered data that allows streaming advertisers to target precise audiences while they watch their self-selected content:
Who can advertisers reach with OTT?
Bust the myths about who watches streaming content and get to know the real audience demographics and growth:
Where are OTT ads served?
Take a deep dive to learn how the streaming landscape is broken down and what kind of content and platforms can host streaming ads:
Why use OTT ads?
Chris's conclusion explains exactly why streaming is a powerful marketing strategy: