Last week, WTAE Hearst Pittsburgh invited area advertisers to join us as we kicked off the newest seasons of original shows on Very Local Pittsburgh, our free streaming platform. In addition to WTAE's news and weather programming, the platform hosts original on-demand shows that capture fresh stories from our community and provide exciting opportunities for localized brand integration and advertising.
We celebrated the season launch with a cocktail party that brought together the advertising community and the stars of these shows: